The pilot is free. After that, one number, and you can leave.
We would rather tell you how this works than make you sit through a discovery call to find out. Here is the commercial shape, and what you get for it.
An annual fee, priced per patient in scope.
Not per seat, and not per message. Charging per message would give us an incentive to contact your patients more often, which is exactly the wrong incentive for a tool whose job is to take pointless contact out of your service.
Pricing per patient means the figure is predictable, budgets the way a service already thinks, and does not move because you had a busy quarter. In primary care that is the registered list. In secondary care it is the patient population of the service in scope, agreed with you before anything is quoted.
- Per patient, per year. One number, set against a population you already know.
- Usage is not metered. No per-message or per-minute charge, so nobody is incentivised to over-contact your patients.
- One-off implementation fee to connect to your systems, scoped from patient numbers and how complex your pathways are. Quoted before you commit, never open-ended.
- The pilot costs nothing — no licence fee, no implementation fee, no charge for the findings report.
- No lock-in. No auto-renewal, no notice period, no exit fee.
- No modules to unlock. The four products are one platform; you pay for what you switch on, not for the right to see it.
A number quoted without your patient population, your specialty and your integration position would be a guess, and you would rightly discount it.
Tell us the size of the population in scope and we will give you a range on the first call — before any commitment, and whether or not you go further with us.
What you get, and what we commit to.
What is included as standard, during a pilot and in service. If your service needs cover beyond this, tell us what it is and we will scope it with you.
| During a pilot | In service | |
|---|---|---|
| Named contact | One of the founders, directly | A named contact who knows your deployment |
| Support hours | UK business hours, Monday to Friday | UK business hours, Monday to Friday |
| Response to a service-affecting issue | Same working day | Same working day |
| Response to a general question | One working day | Two working days |
| Emergency stop | Your team can pause any campaign or the whole platform from the console at any time, without contacting us. That is the control that actually matters out of hours. | |
| Reporting | Weekly, against the agreed metrics | Monthly, plus a live view in the console |
| Configuration changes | Made with you during the weekly review | Included — clinical rules change, and we expect it |
The paperwork, and roughly how long it takes.
Implementation is quoted, not open-ended
Connecting to your systems is a one-off fee, scoped from the patient numbers and the complexity of the pathways in scope. You see the figure before you commit to it, and it does not change unless you change the scope.
A pilot needs almost none of it
Because there is no charge, a pilot usually needs a data processing agreement and a data protection impact assessment rather than a procurement process. That is the main reason services can start in days rather than quarters.
Going into service
We will complete DTAC with you, work through your local security and information governance assurance, and provide company details, insurance and references on request. We have not been through every framework, and we will tell you plainly which routes we can and cannot take today.
Renewal
Annual, and it stops unless you decide otherwise. There is no auto-renewal clause, because a tool that has to trap you into renewing is not one that worked.
Ask us what it would cost.
Tell us the service and roughly how many appointments or calls a week are in scope. You will get a range on the first call, with no obligation and no procurement process to start it.