Every empty slot was already funded, staffed and paid for.
A missed appointment is not just a gap in a diary. It is clinical time the system bought and did not get: a longer waiting list, a patient who was not seen, and a slot that could have gone to someone else who was waiting for it.
Two engines. One platform.
Most tools in this space do one half of the job: they tell patients about appointments, or they help the few patients who already engage to move them. CliniCall does both halves, and joins them together.
- Conversational calling engine. Real two-way, natural-language conversations that confirm, decline and reschedule — escalating intelligently across SMS, voice and WhatsApp, with handover to a person built in from the start.
- Real-time scheduling and backfill engine. The moment a slot is released, it is offered to the right patient on the waiting list under your clinical rules, so freed capacity is used rather than quietly lost.
It listens, then acts
No keypad menus and no scripted branches. A patient can say “not Thursday, I’m working” and get a real answer, in the same call.
It writes back in real time
Designed to read and write directly to scheduling systems, because a rebooking that has to be re-keyed by reception is only half a rebooking.
It hands over cleanly
Anything outside the rules goes to a person, with the full context attached. Staff spend their time on exceptions, not on dialling.
From the moment a patient rings, to the clinic that fell over.
CliniCall covers the whole appointment lifecycle in four parts — inbound and outbound, both sides of the missed-appointment problem. Choose the one that looks most like your service.
Answer every call, and give the clinician a clean list
The practice phone stops being a bottleneck. Patients get answered straight away, and the clinician gets a structured list to work from instead of a morning of call-backs.
- A patient phones the practice and speaks to CliniCall, which captures the information needed to book an appointment — the same details a receptionist would take.
- Every caller arrives with the clinician as a structured summary, not a recording to sit through.
- The clinician decides who is seen and when — today, next week, or another route entirely. CliniCall makes no clinical judgement at any point.
- Once the clinician has decided, the platform calls each patient back to tell them their appointment.
What is your service losing, and what is a share of it worth?
Every business case for this starts with one figure: the value of the capacity you are currently losing. Move the sliders to your service and see it. The arithmetic is on screen — nothing is hidden behind it.
Your service
Start from a typical service, then move the sliders to match yours.
Arithmetic only, over 48 operating weeks. An estimate to start a conversation, not a forecast.
Model this properly with usAn illustrative model using your own inputs, not a forecast or a guarantee. Real outcomes are measured from your own data during a pilot. See the assumptions in full.
This is what your patients actually hear.
A Confirm & Backfill call, start to finish: CliniCall checks a patient can still attend, and moves them when they cannot. Natural conversation, no scripts and no keypad menus. Fifty seconds will tell you more than the rest of this page.
Patient name and clinic details in this recording are fictional.
Hear it against your own pathwaysNot another reminder. Not another portal. Not another form.
CliniCall sits alongside what you already run and does the parts none of them can: reach the patients who do not respond, put a freed slot back to work, and answer the phone when it rings.
Outbound — reaching patients about an appointment
| One-way reminders | Self-service portals | CliniCall | |
|---|---|---|---|
| Reaches patients who do not respond | No — the message is sent and that is the end of it | No — the patient has to come to it | Yes, escalating across channels until a person is reached |
| Handles “I can’t make that” | Directs the patient to phone the practice | Only if the patient is digitally confident | Rebooks inside the same conversation, in natural language |
| Fills the slot that was freed | No | Only if another patient happens to look | Offers it to the right waiting patient automatically |
| Recovers a whole cancelled clinic | No | No | Contacts and rebooks the whole list in parallel |
| Effect on reception workload | Increases it — the calls come back inbound | Reduces it for digital patients only | Takes the repetitive calls off the team entirely |
Inbound — when the patient rings you
| Call queue & call-back | Online triage forms | CliniCall Front Door | |
|---|---|---|---|
| What happens at 8am | Everyone waits; the queue is the product | Nothing — the form is open, but the phone still rings | Every caller is answered at once. There is no queue |
| Reaches patients who will not use a web form | Yes, if they hold long enough | No — that is the cohort it misses | Yes. It is a phone call, which is what they already do |
| Who decides urgency | Whoever answers, under pressure | Often the tool, by algorithm | Your clinician, every time. Front Door never triages |
| What the clinician receives | A note, if there was time to write one | Whatever the patient typed | A structured summary of every caller, in one list |
| How the patient finds out | They ring back, or wait for a call | A message, if they check it | CliniCall calls them once the clinician has decided |
Online triage tools that assess urgency may be regulated as medical devices. Front Door is not, and is not intended to be, because the clinical decision stays with your clinician. How we hold that line.
Built around governance, not bolted onto it.
The first questions any NHS service asks are about safety, data and accountability. They are the right questions, and they shaped how CliniCall was built.
Safety-first by design
Your clinical rules govern which appointment types can be moved and who is offered a freed slot first. Every conversation can hand off to a person.
Augments, never replaces
CliniCall works alongside existing letters and channels, protecting reachability and equality of access rather than assuming every patient is digital-first.
Privacy built in
Secure links carry no patient-identifiable information, and deployments are grounded in consent and a data protection impact assessment from day one.
Real-time integration
Designed to read and write directly to NHS scheduling systems, because real-time write-back is where the return multiplies.
An operational tool
CliniCall supports administration and scheduling. It is not a clinical or diagnostic medical device, and it never makes clinical decisions.
Measured from day one
Confirmation rates, decline lead-time and backfill rates are tracked from the first deployment, so the business case is evidenced rather than asserted.
Run a free pilot in your service.
We are expanding the pilot programme with a small number of practices, health boards and trusts. Free for selected services, set up in days, no long-term commitment — so you can measure the effect on your own missed-appointment rate before you invest anything.